BlowUp

Tuned for Sound. Built for Salt. The Berkley BlowUp was built with a uniquely designed mouth and precision weighting, this lure delivers a controlled, low-tone bloop and long, accurate casts. From subtle pops to aggressive strikes, surface waking to subsurface cavitation, it adapts instantly to changing inshore conditions.

• Subtle low-tone blooping sound-Hydrodynamic mouth design and unique internal weighting create a natural, low-frequency bloop that imitates struggling baitfish.
• Ultra Versatile Action– Walk the dog, wake the surface, pop softly or aggressively, or pull the lure subsurface to create a cavitating bubble trail.
• Long Casting and Precisely balanced – Internal weight placement allows for long, accurate casts while maintaining full control of action at any retrieve speed.
• Designed Durability – High-strength ABS body paired with 4X saltwater-rated hooks to handle explosive strikes and aggressive inshore predators.